Digital Entrepreneur
Joonas Rotko
Builder · Marketer · AI-first thinker
Ex-Google Premier Partner agency co-owner with 11+ years in digital marketing. These days I build with Claude Code and grow sites through SEO, GEO, and affiliate.
Projects
What I'm currently building and working on.
Review platforms
chiefrevenuebuddy.com
DR 14Reviews of CRM, prospecting, outreach, and GTM tools, each scored on how well it plugs into Claude, ChatGPT, Gemini, and your agent workflows. Pick sales software that grows with you, not against you.
academygems.com
DR 13Independent review platform that evaluates and ranks educational resources for learning AI, vibe coding, and online income, from Skool communities to Udemy courses, with third-party ratings to surface which programs are genuinely worth it.
Directory websites
freestack.tools
DR 17A directory of business tools with verified free plans across multiple categories. Find real free tiers with documented limitations, no hidden restrictions or trial-only access.
europeanmartech.eu
DR 17Curated directory of marketing tools built and hosted in Europe with verified GDPR compliance and EU data hosting. Find European alternatives to popular SaaS platforms.
energiaindeksi.fi
DR 5Independent Finnish comparison service for household electricity contracts, tracking historical pricing and helping residents find the most cost-effective plan without commission-based bias.
Other
scouted4you.com
DR 5Travel guide platform connecting travelers with passionate locals who share hidden gems and authentic experiences beyond the guidebooks, with a focus on Finland. A side project co-founded with my wife.
Coming soon
Building my next project now. Working on automation and passive income.
About
Background & experience.
These days I spend nearly all my time building and growing my own products, software reviews, tool directories, and niche comparison sites, using SEO, GEO, and affiliate to get them in front of people, with Claude Code doing most of the shipping.
Before that, I co-owned Mediashake.fi, a Google Premier Partner agency, for over a decade, helping businesses grow through digital marketing. I still advise a few of them on the side, but the agency work isn't the main focus anymore.
I skate in summer, ski in winter, and apparently can't stop launching new sites in between. No cure yet.
Current Role
Entrepreneur
RJ Digital
Advisor
Mediashake.fi
Former co-owner
Focus Areas
AI, Software, SEO, Directories
Vibe coding & shipping
Skills
Blog
Thoughts on building, marketing, and growth.
The Daily Grind
2026-08-07 · Business
Bigger Players Are Knocking
2026-07-10 · Business
A Different Kind of Project
2026-06-21 · Business
The Wins Are Stacking Up
2026-06-21 · Business
The Traction Is Real
2026-06-04 · Business
Small Tasks, Big Plan
2026-04-22 · Business
Road to Million €
2026-03-27 · Business
Why I Walked Away from Sales After 10 Years
2026-03-27 · Personal
Work with me
My focus is on building right now, not taking on new clients. But if something clicks, I'm always happy to talk.
Starting something new or accelerating existing? Hit me up.