Road to Million €

I have a goal. A million euro solopreneur business. Not a million in revenue where you keep ten percent after costs, salaries, and stress. A million in mostly passive income, built on products that work while I don't. While I do things I love, either work or something else, from wherever I want.

Sounds ambitious. Maybe naive. But I've been in business long enough to know that trading time for money has a ceiling. I hit that ceiling. Now I want to build something different.

Here's how I'm thinking about it.

The portfolio approach

I'm not betting everything on one product. I'm building a portfolio of small digital businesses, each with its own revenue stream. Some will fail. Some will grow slowly. Maybe one takes off. The point is that together they compound.

Step 1: Directories that rank

thatmarketingbuddy.com, freestack.tools, europeanmartech.eu. These are all directory-style sites built around SEO. The idea is simple: create genuinely useful content, rank on Google, and monetize through affiliate deals, sponsored listings, and premium placements. The kind of income that comes in while you sleep.

What I've learned so far is that it's not just plug and play, start earning. It's a really competitive niche and you have to fight to win there. But I truly believe I have the tools to succeed. It takes time, consistency, and hard work. Sounds like entrepreneurship, right?

Step 2: Affiliate and AI search traffic

Every site I build is designed to capture both traditional Google traffic and AI search. The game is changing. People are searching through ChatGPT, Perplexity, and Claude. If your content shows up there, you win traffic that most people don't even know exists yet. I'm building for that future now.

Step 3: Scale what works, drop what doesn't

Not every project will hit. That's fine. The point is to run cheap experiments, measure what gets traction, and double down on the winners. Kill the rest without guilt. Build fast, fail fast, but stick with the good ones. I can spin up a new project really fast once I have a good idea. But if I want to build something that's actually different from everything else out there, that's not so easy.

The math

At this stage I don't expect the revenue per project to be huge. That's not the point. The point is finding the winning formula. Once I know what works, I can create a lot more of those, and fast. A million is not one big project. It's the right formula multiplied.

My biggest weakness (and strength)

I get distracted easily. New ideas, new rabbit holes, new shiny things. But on the other hand, when something clicks, when I actually like what I'm working on, I can go nonstop. Day and night. That's my biggest weakness and my biggest strength at the same time. The trick is making sure I'm pointed at the right thing.

It won't happen overnight. But I'm not in a rush. I left the sales grind to build with focus, doing work I actually enjoy, from a cabin in Lapland or home in southern Finland. This is what focus looks like.

-rj